However, it was in 1998 that a real Gallo revolution began, thanks to an intuition: the purchase of socks for necessity had to be turned into impulse buying. SO, THE SOCKS FROM GREY TURN TO COLORED. From then on, socks, knitwear, jackets and accessories came in an explosion of multicolor stripes in variable proportions, bold play of contrasts, unconventional style and high recognizability. Stripe after stripe, collection after collection, the new socks look was defined.